diff --git a/lib/DDG/Goodie/HexToASCII.pm b/lib/DDG/Goodie/HexToASCII.pm
index 27f056d25..c284d3511 100644
--- a/lib/DDG/Goodie/HexToASCII.pm
+++ b/lib/DDG/Goodie/HexToASCII.pm
@@ -7,7 +7,8 @@ use DDG::Goodie;
 # Used to restrict long generated outputs
 use constant MAX_INPUT_CHARS => 128;
 
-triggers start => 'ascii';
+triggers startend => 'ascii', 'hex to ascii';
+triggers end => 'to ascii', 'as ascii';
 
 zci is_cached   => 1;
 zci answer_type => 'ascii';